CLIENT: TOUR GUIDE ACADEMY
These dudes are awesome, they are sharing their wisdom and teaching the new crop of tour guides across Canada, and who knows, one day the world.
Adding this with the location symbol is spectacular as they guide people to the best locations.
The infinity symbol is pure wizardry - the idea that that with the peeps they can gain infinite knowledge - get infinite guidance - and also open doors with infinite opportunities - it’s a wonderful visual metaphor.
The nod to education is also very important and adds that sense of learning.