CLIENT: THE O'DELL GROUP
Established in 1890 and comprising of four companies built up over five generations The O'Dell Group has had over ninety properties, one wharf and a business village in the portfolio to date. With investment all over the south of England they specialise in commercial and residential property as well as possess diverse investments in hardware retail and creative industries across the UK.
We were tasked with building a brand that could stand up to the tradition and heritage of the O'dell Group name. Spanning five generations it was important to create a logo and brand direction that could last another five generations without detriment to their ethos or history.