Sorry Not Sorry brand


The Background

Guilt free, low calorie, natural sweeteners, and super cool brand identity.... now this is a chocolate we can all love. With the name we wanted to play on the idea of duality... a logo that works both ways round like an ambigram. 

The Challenge

Knowing the different kinds of chocolate they are going to be creating we needed a plan to help differentiate between future products. We love how the logo can be adapted to suit the change of product without detriment to the identity and the fact we can pattern the S allows us to push the identity through out.

sorry Not Sorry brand logo
sorry Not Sorry 3 layers
Sorry Not Sorry chocolate