Plastic Freedom Boxes


The Background

Plastic freedom is an online shop that is dedicated to changing the world we live in... Beth has over 900 plastic-free, vegan and natural products that celebrate make our planet happy.

The Challenge

We have fallen in love with this quirky little logo, it is full of personality and undeniably unique, it was really important for me that it felt like there was a human being behind the brand - we wanted it to have a sense of freedom in the design structure and most importantly of all, make people smile through its positive outlook.

By playing with the layout we were able to bring a little emphasis to the OM of freedom, this is magical for so many reasons;
1. OM is a sacred sound that is known generally as the sound of the universe - this is so on point and spirituality awesome.

2. OM is the only sound that can be replicated across any language - this is a nice little nod to suggest that we are all in this together - its something we all have in common.

Plastic Freedom Coasters
Plastic Freedom Paper
Plastic Freedom on wood