Mitch' Kitchen Box Design Packaging


The Background

They are here to provide Fast-Paced Plant-Based™ meals for those of you leading busy lifestyles. Their meals are created with your kitchen table in mind - delicious and freshly prepared food, cooked and enjoyed in minutes. All their food is free-from gluten, nuts, palm oil and pesticides, allowing a lot more room for flavour!

The Challenge

We wanted to create something that had a  beautifully clean and organic feel to it but needed it to have a cool luxurious approaching. This design has an awesome juxtaposition between “organic cool" and "luxurious street”... Dark charcoals with earthy off white logos and strap lines, paired with geometric leaf visuals that vibrantly bring fun and character to the brand.

Mitch's Bag Pattern Design
Mitch's Food Packaging Design
Mitch's Kitchen Label