The brief was inspired by Vietnam and to create an identity that was vibrant and playful. We wanted to celebrate all the positive aspects of the company; their ethical supply chains, then environmental projects they’re involved in and of course their Earth-friendly products. Honouring the Vietnamese heritage combined with a jungle vibe which was so important to visualise, we created the pattern using ancient Vietnamese symbols along with fresh jungle foliage and contemporary use of negative space in the bamboo ‘U’.