Alpha Logo


The Background

Alpha Hippie is a program designed to help men discover their path, design a personal path to achieve their vision, and create lasting change that fundamentally transforms the way they see themselves and live their life.

The Challenge

We wanted to create a brand that represents the core values of Alpha Hippie, which is built around strength of body and strength of mind while practicing openness and authenticity. The final result was cleverly worked shapes, including the alchemic symbols for EARTH and AIR which helped to bring a great energy and balance to the entire visual and symbolise togetherness, trust, spirituality and strength.

Alpha Box
Alpha T shirt
Alpha Business Cards